It’s Friday and I have no class today, so I decided to dedicate the day to a little experiment. I took the “Top 10 Beauty Brands” according to Forbes Magazine, and then I found each company’s highest-scoring (most harmful) product on the Environmental Working Group’s Skin Deep Database. The EWG developed Skin Deep to increase public awareness of the ingredients in cosmetics and personal care products. After extensive scientific research, they have rated thousands of products from 0-10, 0 being the safest possible and 10 being the most toxic. It remains the best and most extensive resource for learning about this issue. I want to share the highest-scoring products from the “Top 10 Beauty Brands” with you so we can start to think about WHY these companies are so powerful, and WHAT we can do to improve cosmetic safety.
October is Breast Cancer Awareness Month, so we are going to explain the #beautybullshit behind the “PINK RIBBON.”