Dress for the job you want, eh? Just imagine going horseback riding in a tutu because you want to be a ballerina. Won’t you agree that dressing for style, comfort and function is a much better piece of advice? These three aren’t mutually exclusive, so why would you choose one over the others?

    One of the many iconic Australian brands has put this holy attire trinity front and centre in their extensive line of clothes. Thomas Cook – the name synonymous with the Australian outback. Through the years, Thomas Cook apparel has become an integral part of authentic Australian style.

    But what is the dress style in Australia, you ask? According to our fashion week designers, essentially Aussie style is effortless, easy and sometimes a little bit rugged. Interestingly enough, that’s exactly how one can describe the range of Thomas Cook clothes.

    Fashion and purpose coexist together so you can look your best and feel your best no matter where you go or what you do. The classic Thomas Cook clothes we all know and love today have a long illustrious history. Care to know how this brand came to be? Keep reading.

    The Boy Who Wasn’t Afraid To Dream Big

    Dream Big

    It all started way back in the early 1900s when a young, 16-year-old orphaned boy arrived from Fremantle to Melbourne with a dream of becoming a professional boxer. Although he never rose to pugilist stardom, Cook was set to make a name for himself.

    In 1924, he began making boots in Melbourne, Victoria and soon after the Thomas Cook Boot and Clothing company was born. Inspired by the Australian bush, Cook established a tradition of innovation and craftsmanship over the course of 98 years.

    The Legendary Stamp Of Approval

    Legendary Stamp

    “My name is on the line. Thomas Cook 1924”. Each piece of Thomas Cook clothing comes with an iconic stamp of approval. Wondering what that might be? It’s the genuine Thomas Cook signature as a guarantee for the highest quality standards in everything he put his name to. The brand’s logo also features the silhouette of Banjo’s legendary character – the Man from Snowy River as a symbol of the Australian cultural heritage and tradition.

    Australian-Owned Family Business

    Australian-Owned Family Business

    Since great brands are often acquired by major international corporations, you may be wondering whether Thomas Cook clothing is still Australian owned. To this day, the brand remains a 100% Australian family company, with Murray Cook carrying on the tradition like his father and grandfather before him. Even though the outback still remains at the core of the Thomas Cook brand, the company successfully keeps in step with modern times. Famous in the city, a legend in the country, Thomas Cook is bridging the gap between rural and urban life. With that being said let’s have a look at how, when and where you can wear this iconic brand.

    Embracing Your Aussiness with Thomas Cook Clothing


    The modern cowboy’s and cowgirl’s clothes are nothing like those heavily embellished and adorned threads from the past. If you want to rock western style the approved way, without looking like a young John Wayne, Thomas Cook apparel is here to help. Country-inspired yet classy.

    Cook’s clothes will add style, versatility and just enough ruggedness to your wardrobe. It doesn’t matter if you’re horseback riding, handling cattle, exploring the outback or running errands downtown, you can put your best boot forward with Thomas Cook Australia-inspired pieces.

    Need a stylish yet practical outfit to get the job done in the dead of winter? Team up a super-warm and comfy Thomas Cook rugby shirt with a heavyweight Dux Bak oversized jacket. Throw a pair of high-quality, mid-rise, regular fit jeans into the mix and you’ve got yourself a fit that’ll take you from work in the field to campsite to the city in all-day comfort. To make your cowboy presence be felt, you can finish off your look with the classy Signature Badge belt.

    What about the heat of summer? Thomas Cook’s range of breathable, 100% cotton graphic tees and polo shirts is here to breathe a fresh air of country chic into your wardrobe. You can combine these tops with super light and comfy shorts for your casual outings or team them up with quality denim for a more sophisticated look.

    Speaking of denim, there’s no other material that offers such versatility. A country-western essential suitable for almost any occasion, you can wear denim in numerous ways. If it’s a formal event, opt for dark denim with subtle stitching that falls freely down your legs such as the Tailored Fit Ashley Denim Jeans in a deep indigo wash. This pair can be easily dressed up with a sophisticated button-up and a jacket or dressed down with a t-shirt for everyday wear.

    If you want to add to your western aesthetic, you should know that nothing says cowboy like bootcut jeans. This style is tailored to comfortably fit over cowboy boots, but you can also match it with other kinds of footwear. To make your cowboy side roar, you can slip into the vintage 20X Boot Cut jean.

    As for the ladies who are tired of sacrificing comfort for style, Thomas Cook has an extensive line of extra stretchy denim in elegant designs. Some models even feature a tummy tuck panel for a more flattering silhouette. And let’s not forget the pockets, jeans with real pockets! Yippee-ki-yay!

    Feel like your wardrobe needs a country-inspired update? If so, make sure to check out the full line of Thomas Cook clothing online or in-store to find what you need. Tops, bottoms, outerwear, footwear, accessories, you’ll be spoiled for choice.

    Beauty Lies Truth aims to be a trusted resource for beauty enthusiasts seeking reliable information and inspiration. Through their engaging and informative articles.

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